After having been a part of the most recent QHotel Eventprof Panel in Leeds and having met one of the UK’s leading futurist experts, Dr Ian Pearson, I was left feeling rather frazzled. Who knows what the events industry will look like in the next 10 years’ or more so the next 200 years! Yes that’s 2216!
Being the 25-year-old director of a new events agency is a challenge and a thrill. I am competing with agencies whose directors have had eons of experience been through the days of sending out paper invites, hours of sifting through registration forms, manually filling out forms and hand-writing letters!
However, if you’re an event planner in 2016 without a smartphone or not currently connected to several social media sites, you are operating a unique business…because for most event planners, social media has taken over! Now, your business is as relevant as you make it. Twitter, Facebook and LinkedIn pages all act to validate your establishment.
In with the new!
Event attendees and invitees will not wait a few days for information via post. Today’s attendees require real-time event updates, they want to be a part of the event experience and engage via their personal social media outlets at their convenience.
Event planning has now become a journey for both planner and client. The expectations and demands from today’s clients are challenging and even the most experienced planners should think outside the box. In a sector where the competition is rife and technology rampant, we will see a shift in our clients’ demands, more ways of connecting, more options, and more endearing designs.